accorhotels - MyTravelino - March 2011 and December 2011 Social Gaming Community Management
Design and production of a Facebook application to recruit fans for the accorhotels page in three languages. In just a few clicks the application allows a user to create a personalised luggage tag and to have it delivered to their home for free. 1,500 tags were won over a 3 week period.
Results: 3,000 fans won in the end. Another round was scheduled for December 2011 with Brazilian Portuguese as a fourth additional language.